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info@tenacityconsult.com

Worked with 100+ Happy Clients

We Think, We Create BRAND

Branding is one of the most critical aspects of business strategy and provides a sustainable competitive advantage. Branding allows a business to differentiate its products and services from those of its competitors’. The digital economy has made it easier for small businesses to gain access to branding experts and leverage branding in a meaningful way. In Tenacity, we focus on building brand for a company. 

How Tenacity became a Brand?

Tenacity is not a brand because we work with brands. Tenacity is a brand because we have nurtured under growing and under performing start-up into highly profitable and sustainable business

Alba Educations

Om Temple

Vedic HIndu Wisdom

Arya Samaj Chhabra

Freshpages

Freshpages

Freshpages is a Non-profit organization whose aim is to bring financial education for children's and woman. Freshpages strives to ensure that even the most vulnerable children in shelters are able to realize their dreams and break the vicious circle of poverty, through its interventions which Empower Children, Improve the Ecosystem, and Enable ...

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Our core Values

Our values describe Our core ethics and principles which We will abide by,no matter what.Our Strong, clearly-articulated values reflect our organisation’s aspirations ,and play an important role in building a positive culture at Tenacity.

Result oriented

We focus on achieving results that add the best possible value for all our Customer.

We are cost-conscious in all our activities.

We use the power of teamwork to improve results significantly.

We aggressively pursue market share, growth and industry leadership.

A sense of urgency!

 At Tenacity, We  take quick action and hit all the deadlines. Most of the Agency are complacent as hell,which is why we  made urgency one of our core values.

Integrity

Integrity is at the core of all our relationships. We build trust and confidence in our customers.

We consistently demonstrate personal integrity through honesty, trustworthiness, fairness, confidentiality and openness in everything that we do.

We deliver accurate, reliable and customer-friendly products and services.

Our business processes and practices support service excellence while protecting the interests of our customers

FAQ

Get Every answer from here.

Why We trust you?

Tenacity is one of the top most digital marketing company. We have worked with 100+ Clients and has been featured in top news paper such as USA Times, Times Bulletin , Women Journal and many more.

What types of clients do you work with?

We work primarily with B2B clientele, with anywhere from 25-250+ employees, producing 5M-50M+ in annual revenue, that have a considered sales cycle, and a dedicated inside sales team that needs a high volume of qualified leads. 

We work primarily in industries such as: manufacturing, finance, professional services, software, and technology. 

What should my digital marketing budget be?

This is a very complex question which demands a thorough answer. 

But, before we provide marketing budget recommendations, let's define it: Your marketing budget refers to all costs for marketing, advertising, public relations, event marketing, and anything else you might leverage to promote the brand and drive revenue.

Based on the latest research, our expert opinions, and years of marketing experience, we, generally, recommend:

You should spend 2 to 5 percent of your sales revenue on marketing.

What is your digital marketing campaign execution process?

Our high level process of executing a digital marketing campaign includes the following 6 steps: Assess, Plan, Build, Drive, Optimize, and Grow.

Assess:

In the Assess Stage, we will assess your current digital marketing performance to establish a benchmark and get an understanding of KPI’s such as:

  • Monthly Website Visits
  • Visit-to-Lead Conversion/Sale Percentage
  • Lead-to-Opportunity Conversion Percentage
  • Opportunity-to-Customer Conversion Percentage
  • Average Initial Order Value (IOV)
  • Average Lifetime Value (LTV)
  • Cost of Customer Acquisition (COCA)
  • Number of Customers You're Currently Generating from Digital Efforts
  • Number of Customers You Need to Generate to Achieve Growth Objectives

Additionally, you'll want to answer the following questions:

  • What is our company and marketing department trying to accomplish in the next 12-24 months?
  • What important milestones do we have to hit to meet our goals?
  • What are we currently struggling with?
  • What specific problems do we solve better than anyone else?
  • Which target audiences care most about those problems?
  • In looking at our metrics, where is our growth bottleneck?
  • Is our digital platform (website, social, automation, etc.) ready to support our digital marketing efforts and, if not, what's lacking?

Plan

Now that there is a baseline understanding of your current digital marketing performance, we'll move into the Plan Stage where we will collaborate on, research, and define the following:

  • Discovery — a deeper dive into your brand's strengths, weaknesses, opportunities, competitors, etc.
  • Targeting Strategy —  the top buyer personas you're after and where to reach them online.
  • Overarching Content Strategy — the overarching content funnel needed to engage your targeted buyer personas so they naturally move from one relationship level to the next.
  • Traffic Strategy — where and how we'll distribute content (through organic and paid methods) to make sure that your content is optimally placed in front of your targeted buyer personas.
  • Lead Generation Strategy — specific premium content and resources needed to convert buyer personas into leads in your database.
  • Lead Nurturing and Marketing Automation Strategy — the specific content and automation needed to nurture leads into opportunities/sales.
  • Measurement & Reporting Protocol — define the metrics that matter, how we're going to measure those metrics, and how we're going to report on those metrics.
  • Technology Requirements — define the technologies needed to empower the strategies defined above.
  • Logistics — define which team (client vs. agency) is responsible for what, follow-up action items, setting regular meeting rhythms, etc.

Build

In the Build Stage, we'll build the foundation needed to empower your digital marketing program. This includes:

  • Landing Page Templates
  • Email Templates
  • Digital Marketing Dashboard
  • Marketing Automation Funnel
  • Lead Generation Offers
  • Website Optimization
  • Ad Platforms

NOTE: The Assess, Plan, and Build stages will only need to be executed once. These stages have a finite "project" period of 45-60 days. Once complete, we'll move into a monthly "service" period that includes the Drive, Optimize, and Grow stages below.

Drive

In the Drive Phase, based on your growth objectives, resources, and budget, we'll drive visits and engagement using some or all of the following methods:

  • Email Newsletters/Blasts
  • Paid Traffic
  • Online PR/Social Media
  • Content/SEO

These methods are listed in priority order with the top methods driving visits and engagement much faster than the bottom methods.

Optimize

Hand-in-hand with the Drive activities, we'll Optimize your digital marketing program for maximum performance which includes:

  • Reporting & Coaching
  • Lead Generation Offer Optimization (CTAs, Landing/Thank You Pages)
  • Ad Performance Optimization
  • CRO (conversion rate optimization)

Grow

Once your program is up-and-running, we'll strategize additional content and offers to engage existing and/or new buyer personas which includes:

  • Consulting on Program Growth
  • Targeted Lead Generation Offers and Related Assets
  • Content and Features to Support Buyers’ Journeys
How do I pay for agency fees?

Bank Transfers:

This is an easy and secure way to pay. You will submit your bank information electronically (using TRUSTe) when you receive your invoice via email.

Check:

For monthly services, invoices will be sent electronically 30 days prior to the recurring campaign date in order to receive payment upon the recurring service date.

Note: if paying by check, work begins once payment has been received.

Debit Card

You can pay via your debit card and credit card also.

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